Inspire your business now!
The Business Model Lab is set up to create insight in the complex environment surrounding businesses. By practical experiments and theoretical knowledge we empower you to get more out of your business.


Business models. A lot is written and said about it. But what does it really mean? And, what can it do for you? We experiment to discover how business models really work. See our ongoing experiments? Click here.


Post-its, a canvas and some markers are sometimes all you need. However, when looking for online, interactive and connected tools around business models, this is the place to be. Discover our tools? Click here.


Learning about your business model will help you in your daily business. We aim to help you learn with use of the latest news, great explanations, and the best video’s. Learn everything about business models? Click here.